Marketing Opportunities in Climate Change
The time to start thinking about Global Warming is now, when your can gain maximum leverage by early mover advantage in your category. The "Carbon Credited Brands"™ program is an advisory service that covers mapping your organisation's carbon footprint, developing options for becoming a 'carbon neutral' brand, developing opportunities for engaging your brand's stakeholders and helping them learn to manage Climate Change in their own lives. You and your clients can avoid being lost in the upcoming rush of 'me toos', and stand out as being visionary and proactive. Make a buck while making a name for yourself for making a difference. You don't have much time. The issue is getting hotter.
A message from Climate Change Consultant Michael Kiely
I was privileged to spend 3 weeks in the USA visiting with the leading scientists working on the US Government's solutions. This visit caps off a total of more than 12 months engaged with the issue at a grassroots level as Convenor of the Carbon Coalition Against Global Warming. There are immediate marketing opportunities for companies wanting to leverage the NEXT BIG THING in consumer consciousness. Global Warming and Climate Change are real because more people believe in them, despite what our Government says. Every brand should be thinking of its response to their customers' question: "What are you doing to save the world?" News Ltd, Ford, Dupont, and Virgin are among the leaders in this issue. They are going 'carbon neutral' - reducing their emissions or paying others to 'sequester' or lock up carbon dioxide in amounts equivalent to their emissions. BP, Westpac, Origin Energy, and IAG are taking a leadership role.
Meeting Professor Rattan Lal, the world's leading expert on global warming and landscape. He heads a US Government Task Force on climate change.
The front-foot approach involves the following: 1. Engage your CEO and Board. (McKinsey says: "The way a company manages its carbon exposure could create or destroy shareholder value." Goldman Sachs says, "Climate change is a topic that should be on the agenda of every Board of Directors.") 2. Audit your emissions. 3. Assess your potential for reductions by operational changes. 4. Estimate the offsets you will need to purchase to bring your "carbon footprint" down. 5. Engage your stakeholders - staff, suppliers, customers, shareholders - in the process.
There are pitfalls to avoid: 1. As with any new market, there are many opportunists and snakeoil salespersons. 2. Some 'abatement offsets' being sold are 'junk', ie, not fit for the purpose for which they are offered for sale. 3. Some will damage your brand when the public find out what's going on behind them. 4. Companies that indulge in "greenwashing" (making a token effort, hoping to spin it out into an acceptable image of action) will be unmasked, and their deception will do them damage.
Act now! No cause for delay
Call me on one of the numbers below. Or email me at Michael@michaelkielymarketing.com.au. This window of opportunity will not stay open for long.
Call 0417 280 540 or (02)6374 0329 or (02)9484 6761