Who is Michael Kiely
Michael was inducted into the Direct Marketing Hall of Fame in 2001."The Hall of Fame award is for those direct marketers who have made a major contribution to the theory and practice of direct marketing over many years. Someone who has inspired the industry, revealed new insights and shown their complete mastery of direct marketing."- Australian Direct Marketing Association
What do others have to say about Michael Kiely?
"Michael is a unique person. He is able to conceptualise from different directions at once, pulling all the threads together into a powerful and complete idea."- ANDREA HAMMOND, Director of Marketing, Australian Film, Television and Radio School
"In a word Brilliant. Housed in one man is such a range of marketing experience and talent that making critical long term strategic decisions are done with full confidence and result in complete success. Michael Kiely brings clarity, solutions and direction to complex marketing problems and programs. He works well at all levels of the organisation and performs under press with a priceless sense of humour that gets co-operation from the most difficult of customers. And if you get to a point where you think he is suggesting something that is a little bit out there. Have faith. He has probably done it lots of times before and with more than satisfactory results.- ARANKA PALMER, Head of Marketing & Communications, QBE Insurance Australia
"Michael, you guided the School to a shared understanding of its brand at a critical point in its history. The success of the project was due to your energy, openness and enthusiasm for the task, your commitment to wide consultation, "the Kiely method", and your ability to get to the deep emotional significance of brand and the values that lie behind it. The applause from the management group after your presentation was a rare event indeed, testimony to the relevance and potency of the personality you "uncovered" for us. Thank You."- MALCOLM LONG, Director, Australian Film Television and Radio School
The first time I saw Michael Kiely wowing people he was on stage as the lead singer of a band. His energy, enthusiasm, wit, and a genuine interest in people made him a star. A few years later, when he was Creative Director at Ogilvy and Mather, he helped me secure that elusive first job (which became a career) with a brilliant and insightful piece of strategic thinking. I have a lot to thank him for and if you work with I'm confident that you soon will too.- JULIAN HORTON, Creative Director, Lowe Scanad Kenya.
(Previously Creative Director at FNL Sydney, Asia Pacific regional Creative Director at J Walter Thompson Bangkok, co-founder of E Com Industries)
"We value his advice."- ALLAN MOSS, Managing Director, Macquarie Bank
"Michael has played an important role in the story of Toyota's success in Australia over the last 20 years. He is one of our secret weapons."- JOHN CONOMOS, Executive Vice President, Toyota Motor Corporation Australia
"He's one of the marketing minds of the century,"- SAM McCONNELL, Managing Editor, Niche Publishing.
"The integrated campaign Michael conducted for us continues to bring us great returns. It came in at less than a quarter the cost of a proposal from a high profile agency and did 10 times as much good for us as the other agency's expensive, but less creative approach could have done. We're glad we called Boomerang!"- LIAM NICHOLS, Manager, Corporate Division, Zurich Australian Life Insurance.
"Michael and his organisation are strong supporters of Australia Post, and the work they have done for us is first class. They know their stuff."- SHANNON, Manager, Business Sales, Australia Post (now retired).
"I have known Michael and others in his team through working with them on campaigns in both their past and present lives. I have grown to expect not only creative but marketplace-effective solutions from them. They listen and are not too egocentric to accept client ideas. They take time to understand, and they get results."- JOHN DENTON, Commercial Marketing Manager, Fuji Xerox Australia (now retired).
"Michael is more than an supplier to JLW. It is considered a friend of the firm."- LINDA HARRISON, Marketing Manager, Jones Lang Wootton.
"Michael Kiely charted the launch of our company in a way that addressed many sensitivities in our industry. It was very successful and helped establish the company rapidly."- DR N.H.SEEK, Managing Director, JLW Advisory.
"Michael not only developed a very logical and powerful positioning for our group, but he also helped introduce that new positioning to our members and their staff in a way that gave the resulting campaign the best chance of success."- KEVIN DAVIES, Chief Executive, The NSW Professionals.