Quote the Wizard
Feel free to quote the Wizard at every opportunity
Marketing is a dynamic human activity that lies at the heart of modern consumer society and defines our relationships with each other and our institutions."- Kiely, The Wizard of Marketing
"There are two types of people: those who create the future and those who live in a future created by others. It is a matter of choice."- Michael Kiely, The Wizard of Marketing
"Marketing is the gentle art of turning human beings into revenue streams."- Michael Kiely, The Wizard of Marketing
"The most important element you need in your advertising is sincerity. Once you can fake that you've got it made."- Michael Kiely, The Wizard of Marketing
"The consumer isn't a moron. She's David Ogilvy's wife." (David Ogilvy once said: "The consumer isn't a moron. She's your wife.")- Michael Kiely, The Wizard of Marketing
"Some of the most uncharitable people I have met work for charities."- Michael Kiely, The Wizard of Marketing
"Clients don't value big ideas. They say they do, but a quick glance at the media tells you they won't run with anything that's not stodge."- Michael Kiely, The Wizard of Marketing
"Close to the customer? When was the last time you rode on public transport?"- Michael Kiely, The Wizard of Marketing
"A salesperson's shoes tell you about their follow though - scuffed and unpolished shoes reveal a slack attitude to details."- Michael Kiely, The Wizard of Marketing
"Why keep a dog and bark yourself? Why pay an agency and write the copy yourself?"- Michael Kiely, The Wizard of Marketing
"Any fool can interfere with a piece of good creative work. It takes a genius to keep their hands off it."- Michael Kiely, The Wizard of Marketing
"When it stops being fun, it stops."- Michael Kiely, The Wizard of Marketing
"Market research is a political weapon. You control the outcome when you frame the question."- Michael Kiely, The Wizard of Marketing
"A manager that puts advertising creative into research is a coward."- Michael Kiely, The Wizard of Marketing
"Consumers don't care about you or your company or your product. They only care about one thing: themselves."- Michael Kiely, The Wizard of Marketing
"Science has been unable to locate altruism. It doesn't exist. People do things, even give to charity, for ego reasons, including guilt."- Michael Kiely, The Wizard of Marketing
"Where do all the old marketing and advertising executives end up? Where is the elephants' graveyard - the consultancy?"- Michael Kiely, The Wizard of Marketing
"The cliché 'means business' is conclusive evidence of a drought of ideas."- Michael Kiely, The Wizard of Marketing